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Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight


Research papers

Who will shape the future of market research?

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might...

Catalogue: Latin America 2006
Author: Mike Gadd
October 8, 2006
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Citation

Gadd, M. (2006a, October 08). Who will shape the future of market research?. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/who-will-shape-the-future-of-market-research-